Employment Branding
Employer branding has been defined as "the sum of a company's efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of a company's image as seen through the eyes of its associates and potential hires".
InnTrack Employment Branding delivers an online employment marketing toolset to deliver timely and targeted employment messages throughout every stage of your external & internal recruiting lifecycle. Guide prospective employees through the application process with timely employment messages that target the candidate, based upon customized criteria such as role and location. Ensure that the right candidate applies for the right job, and reduce any impediments that may turn off or otherwise inhibit candidate applications. Both a sales and a selection tool; great employment branding ensures that great candidates are identified quickly, and ALL candidates become advocates for your brand.
InnTrack's integrated approach to your careers site and employment branding is unique among products in this category. You've already invested in your employment branding design, content, and resources. With SnapHire you can leverage all of those assets with our unique careers site CMS. What's more, you can manage those assets by yourself, allowing you easily make changes and edits to your own careers site.
Related Features
Enhance your employment brand with the provision of tools to your valued candidates. Candidates can login to view the status of jobs; complete draft applications; edit their resume and other registration details; and send communications such as updated cover letters, questions etc to recruiters and hiring managers.
Directly embed a branded careers site including a list of jobs (or almost any other content) from your careers site directly within your corporate Facebook page.
Managers can securely access their jobs to view status. You can customize the manager desktop to permit managers to screen and process resumes, or to control their access to just, say, shortlisted candidates. managers can add candidates notes and provide feed back to HR.
Share jobs, news items, campaigns (in fact, any of your Employment Branding content) with the popular social networks, including Facebook, LinkedIn and Twitter. Make it as easy as possible for visitors to share interesting pages to Facebook, LinkedIn or other social networks.
Directly manage employee testimonials; restaurant brand; career path; employee benefits and any other kind of custom content you wish to appear on your career site. Changes are entered by authorized personnel via an easy to use user-interface, and are instantly reflected on your career site. Entries are connected automatically to related jobs, and any other applicable employment content to ensure that candidates are always just one click away from any relevant employment content.. and, when they are ready, just one click away from the job of their dreams!