Studio - Content Management System

The importance of employment branding and the careers site Branding is an integral element in our daily lives, influencing our choices about the products and services that we buy, and our feelings and attitudes about companies.

Just as branding drives our purchasing decisions, employment branding plays a key role in deciding which company we want to work for. Studies have found that prospective candidates will go first to your web site, and specifically your careers site, to research your organisation prior to making a decision about working for you. A poorly designed, uninformative or stale careers site sends a clear message to candidates that the organisation who created it doesn't really care about attracting and growing their talent.

Savvy organisations are fully aware of this. There is a significant increase in the level of ambition, and the corresponding level of investment, that companies put into developing compelling careers sites that fully convey their employment brand. This trend is likely to continue, as companies strive to deploy better careers sites than their competitors.

Some specific areas that are changing quickly in career sites include:

• The size of careers sites is ballooning. Sites consisting of nothing more than an "about us" paragraph above a job search form sitting in a frame are now not often seen. Instead, companies work to create sites that engage candidates, leading them to spend more and more time on the site, learning about the companie and its culture.
• Modern career sites are more personal, showin actual profiles and testimonials from real employees, who tell their story in their own words, with photos and videos.
• Sites are dynamic.
• Companies are being more up-front about the recruitment process, explaining the steps involved and the experience that the candidate can expect to receive.